The second part of our conversation with Jay Batista, who helped WOXY-FM make the transition to the 97X we all know and love. Jay was the station manager, was involved in programming, did sales, and also knew how to whip an ancient transmitter into shape. In this episode, we hear about Dr. Demento, an “Army of Ticks” (not a Dr. Demento song, but it could be!) and the infamous “Beer or Buns” guerilla promotion for the station.

As we mentioned in our previous post about Jay, he’s also an award-winning fiction author.

And he wrote a chapter of The Media Workflow Puzzle, a non-fiction book that provides a comprehensive look at the entire media workflow from start to finish.

Jay is an accomplished acrylic collage artist as well.

Jay’s website is here.